September 2011
2 posts
5 tags
The Zoo!
Very excited to be working on the Zoos Victoria digital presence and digital strategy. Zoos Victoria is the parent brand of Werribee Open Range Zoo, Healesville Sanctuary and Melbourne Zoo. They are working hard to realise their new strategic direction - to transform Zoos Victoria into the world’s leading zoo-based conservation organisation by 2019.
There are multiple conservation campaigns...
3 tags
Real estate and digital
I came across an interesting article about LJ Hooker a few months ago, in regards to the development of their ‘MyLJHooker’ community site and their investment of $16million in digital.
The idea was to engage their consumers by creating a digital community with residents living in their estates as well as incorporating cross promotion with brands such as Universal Magazines, Howards...
